Co-constitutive complexityUnpacking Google’s privacy policy and terms of service post-GDPR

IF 2 Q2 COMMUNICATION
Bjarki Valtysson, R. Jørgensen, J. Munkholm
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引用次数: 1

Abstract

Abstract Google is the gateway to the Internet for billions of people. However, to use Google’s multiple platforms and services, users must accept Google’s terms. With the advent of the EU’s GDPR (General Data Protection Regulation), Google made significant changes to these terms. In this article, we scrutinise the intertextual relations between Google’s privacy policies and terms of service (ToS) and the GDPR – and the discursive co-constitutive complexity within and between these frameworks. We argue that the material and communicative articulation of Google’s privacy policies and ToS should be understood as deliberative data politics delimiting users’ agency, consent, and privacy. Furthermore, we emphasise complexity and the demands of reducing complexity as two opposing dynamics. While the GDPR required Google to make its terms and policies clearer and more understandable, ironically, in the process of accommodating GDPR’s demand of increased transparency, the discursive complexity of Google’s policies has in fact increased.
共同构成的复杂性打开谷歌的隐私政策和GDPR后的服务条款
摘要谷歌是数十亿人进入互联网的门户。然而,要使用谷歌的多个平台和服务,用户必须接受谷歌的条款。随着欧盟GDPR(通用数据保护条例)的出台,谷歌对这些条款进行了重大修改。在这篇文章中,我们仔细研究了谷歌的隐私政策和服务条款(ToS)与GDPR之间的互文关系,以及这些框架内部和之间的话语共同构成复杂性。我们认为,谷歌隐私政策和ToS的材料和沟通表述应被理解为界定用户代理、同意和隐私的审慎数据政治。此外,我们强调复杂性和降低复杂性的要求是两种相反的动力。具有讽刺意味的是,尽管GDPR要求谷歌使其条款和政策更加清晰易懂,但在满足GDPR提高透明度的要求的过程中,谷歌政策的话语复杂性实际上有所增加。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Nordicom Review
Nordicom Review COMMUNICATION-
CiteScore
2.80
自引率
9.10%
发文量
10
审稿时长
52 weeks
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