Audiences’ Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective

IF 4.7 1区文学 Q1 COMMUNICATION

Communication Theory Pub Date : 2020-08-24 DOI:10.1093/ct/qtaa018

Brita Ytre-Arne, Ranjana Das

引用次数: 16

Abstract

This article develops a conceptualization of audience agency in the face of datafication. We consider how people, as audiences and users of media and technologies, face transforming communicative conditions, and how these conditions challenge the power potentials of audiences in processes of communication—that is, their communicative agency. To develop our conceptualization, we unpack the concept of audiences’ communicative agency by examining its foundations in communication scholarship, in reception theory and sociology, arguing that agency is understood as interpretative and relational, and applied to make important normative assessments. We further draw on emerging scholarship on encounters with data in the everyday to discuss how audience agency is now challenged by datafication, arguing that communicative agency is increasingly prospective in a datafied age. Thereby, we provide a theoretical conceptualization for further analysis of audiences in transforming communicative conditions.

查看原文本刊更多论文

数据时代受众的交际代理：解释性、关联性和前瞻性

本文提出了面向数据化的受众代理概念。我们考虑人们，作为媒介和技术的受众和使用者，如何面对不断变化的传播条件，以及这些条件如何挑战受众在传播过程中的权力潜力，即他们的传播代理。为了发展我们的概念，我们通过考察其在传播学术，接受理论和社会学中的基础来解开受众传播代理的概念，认为代理被理解为解释性和关系性的，并被用于进行重要的规范性评估。我们进一步利用在日常生活中与数据接触的新兴学术来讨论受众代理现在如何受到数据化的挑战，并认为传播代理在数据化时代越来越有前景。从而为进一步分析转型传播条件下的受众提供了理论概念化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Communication Theory COMMUNICATION-

CiteScore

9.00

自引率

2.70%

发文量

期刊介绍： Communication Theory is an international forum publishing high quality, original research into the theoretical development of communication from across a wide array of disciplines, such as communication studies, sociology, psychology, political science, cultural and gender studies, philosophy, linguistics, and literature. A journal of the International Communication Association, Communication Theory especially welcomes work in the following areas of research, all of them components of ICA: Communication and Technology, Communication Law and Policy, Ethnicity and Race in Communication, Feminist Scholarship, Global Communication and Social Change, Health Communication, Information Systems, Instructional/Developmental Communication, Intercultural Communication, Interpersonal Communication, Journalism Studies, Language and Social Interaction, Mass Communication, Organizational Communication, Philosophy of Communication, Political Communication, Popular Communication, Public Relations, Visual Communication Studies, Children, Adolescents and the Media, Communication History, Game Studies, Gay, Lesbian, Bisexual and Transgender Studies, and Intergroup Communication. The journal aims to be inclusive in theoretical approaches insofar as these pertain to communication theory.