Gertrude Stein in the American Marketplace

Abstract

ABSTRACT:The article highlights Gertrude Stein’s struggles with American publishers to accept her modernist work and her initial unwillingness to popularize herself to break into that market. This was achieved with the success of The Autobiography of Alice B. Toklas published serially in 1933. The article traces her subsequent struggles with ideas of marketing her personality over and above her work as she engaged in an American tour in 1934.