Sujeito, mídia e “consumo de experiência” nas celebridades juvenis: afetos e proximidade na relação da escritora Paula Pimenta com suas fãs

Abstract

With 18 published books and more than 1.2 million copies sold, Paula Pimenta is a sales phenomenon of the national publishing market. In view of her expressiveness as a celebrity to youth audience, this paper is based on a case study about the writer’s relationship with her fans, which extrapolates the media environment and interaction through social networks. This has created a close and personal relationship where the affection and states of subjectivity are experienced on the tenuous border between fiction and reality. This study aims to investigate aspects of “consumption of experience” identified in this relationship, as well as to understand the impact of these social relations on the constitution of contemporary juvenile identities. Articles published in the media about the author and her books are analyzed, as well as the interaction between Paula Pimenta and her fans in online social networks.