Modelling the operational maturity challenges faced by online food ordering and delivery enterprises during Covid-19 lockdown in Oman: a fuzzy interpretive structural modelling approach

IF 3.8 Q2 MANAGEMENT

Journal of Global Operations and Strategic Sourcing Pub Date : 2023-05-16 DOI:10.1108/jgoss-12-2021-0106

Haidar Abbas, Paikar Fatima, Abdul-Aziz Mustahil Ahmed Ali Akaak, G. Frederico, Prof Vikas Kumar

{"title":"Modelling the operational maturity challenges faced by online food ordering and delivery enterprises during Covid-19 lockdown in Oman: a fuzzy interpretive structural modelling approach","authors":"Haidar Abbas, Paikar Fatima, Abdul-Aziz Mustahil Ahmed Ali Akaak, G. Frederico, Prof Vikas Kumar","doi":"10.1108/jgoss-12-2021-0106","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis research aims to ascertain the various operational maturity challenges faced by the online food ordering and delivery enterprises (OFODE), their nature and their interactive relationships. In particular, this paper aims to (a) identify the most relevant operational maturity challenges faced by the OFODE during the COVID-19 lockdown in Oman, (b) explore and establish any likely structural relationship among these challenges and (c) put them into logical clusters.\n\n\nDesign/methodology/approach\nExperts helped to reduce the 18 initially identified maturity challenges to 13 most pressing ones. Mutual relationships, dominance of interactions and their classifications were explored using fuzzy interpretive structural modeling (FISM) and fuzzy MICMAC analysis.\n\n\nFindings\nThe study of situation-specific operational maturity challenges convinced the authors to propose a distinct FISM model that depicts the relationship among these challenges. Keeping commissions and fees reasonable emerges as the challenge which all other challenges seemingly culminate into. One of the most important situation-specific challenges (i.e. customer confidence about infection free delivery) emerges as a linkage challenge which aggravates as well as is aggravated by certain challenges.\n\n\nResearch limitations/implications\nBesides enriching literature, the proposed model has implications for practitioners particularly when the similar lethal waves are experienced anywhere. The number of respondents, subjective approach, specific context as well as the geographical area coverage are the key limitations.\n\n\nOriginality/value\nTo the best of the authors’ knowledge, this study is the first known scientific effort which attempts to model the operational maturity challenges faced by the OFODE during COVID-19 lockdown period. The authors used the FISM modeling approach to forge these interrelated challenges into a structural model.\n","PeriodicalId":43346,"journal":{"name":"Journal of Global Operations and Strategic Sourcing","volume":null,"pages":null},"PeriodicalIF":3.8000,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Operations and Strategic Sourcing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jgoss-12-2021-0106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose This research aims to ascertain the various operational maturity challenges faced by the online food ordering and delivery enterprises (OFODE), their nature and their interactive relationships. In particular, this paper aims to (a) identify the most relevant operational maturity challenges faced by the OFODE during the COVID-19 lockdown in Oman, (b) explore and establish any likely structural relationship among these challenges and (c) put them into logical clusters. Design/methodology/approach Experts helped to reduce the 18 initially identified maturity challenges to 13 most pressing ones. Mutual relationships, dominance of interactions and their classifications were explored using fuzzy interpretive structural modeling (FISM) and fuzzy MICMAC analysis. Findings The study of situation-specific operational maturity challenges convinced the authors to propose a distinct FISM model that depicts the relationship among these challenges. Keeping commissions and fees reasonable emerges as the challenge which all other challenges seemingly culminate into. One of the most important situation-specific challenges (i.e. customer confidence about infection free delivery) emerges as a linkage challenge which aggravates as well as is aggravated by certain challenges. Research limitations/implications Besides enriching literature, the proposed model has implications for practitioners particularly when the similar lethal waves are experienced anywhere. The number of respondents, subjective approach, specific context as well as the geographical area coverage are the key limitations. Originality/value To the best of the authors’ knowledge, this study is the first known scientific effort which attempts to model the operational maturity challenges faced by the OFODE during COVID-19 lockdown period. The authors used the FISM modeling approach to forge these interrelated challenges into a structural model.

查看原文本刊更多论文

阿曼新冠肺炎封锁期间在线食品订购和配送企业面临的运营成熟度挑战建模：模糊解释性结构建模方法

目的本研究旨在确定在线订餐和送餐企业（OFODE）面临的各种运营成熟度挑战、其性质及其互动关系。特别是，本文旨在（a）确定在阿曼新冠肺炎封锁期间，OFODE面临的最相关的运营成熟度挑战，（b）探索并建立这些挑战之间的任何可能的结构关系，以及（c）将它们放入逻辑集群。设计/方法论/方法专家帮助将最初确定的18个成熟度挑战减少到13个最紧迫的挑战。利用模糊解释结构模型（FISM）和模糊MICMAC分析探讨了相互关系、相互作用的优势及其分类。发现对特定情况下作战成熟度挑战的研究说服作者提出了一个独特的FISM模型，该模型描述了这些挑战之间的关系。保持佣金和费用的合理是一项挑战，而所有其他挑战似乎都会最终达到这一挑战。最重要的特定情况挑战之一（即客户对无感染配送的信心）是一种联系挑战，这种挑战会加剧，也会因某些挑战而加剧。研究局限性/含义除了丰富文献外，所提出的模型对从业者也有意义，尤其是在任何地方都经历过类似的致命波时。受访者的数量、主观方法、具体背景以及地理区域覆盖范围是主要的局限性。原创/价值据作者所知，这项研究是已知的第一项科学研究，试图对新冠肺炎封锁期间OFODE面临的运营成熟度挑战进行建模。作者使用FISM建模方法将这些相互关联的挑战锻造成一个结构模型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Global Operations and Strategic Sourcing MANAGEMENT-

CiteScore

9.40

自引率

0.00%

发文量

期刊介绍： The Journal of Global Operations and Strategic Sourcing aims to foster and lead the international debate on global operations and strategic sourcing. It provides a central, authoritative and independent forum for the critical evaluation and dissemination of research and development, applications, processes and current practices relating to sourcing strategically for products, services, competences and resources on a global scale and to designing, implementing and managing the resulting global operations. Journal of Global Operations and Strategic Sourcing places a strong emphasis on applied research with relevant implications for both knowledge and practice. Also, the journal aims to facilitate the exchange of ideas and opinions on research projects and issues. As such, on top of a standard section publishing scientific articles, there will be two additional sections: "The Industry ViewPoint": in this section, industrial practitioners from around the world will be invited (max 2 contributions per issue) to present their point of view on a relevant subject area. This is intended to give the journal not just an academic focus, but a practical focus as well. In this way, we intend to reflect a trend that has characterised the past few decades, where interests and initiatives in research, academia and industry have been more and more converging to the point of collaborative relationships being a common practice. "Research Updates - Executive Summaries". In this section, researchers around the world will be given the opportunity to present their research projects in the area of global sourcing and outsourcing by means of an executive summary of their project. This will increase awareness of the on-going research projects in the area and it will attract interest from industry.