Merging wine and tourism-related services: evidence from the Douro (Portugal) Wine Region

Q2 Agricultural and Biological Sciences

Journal of Wine Research Pub Date : 2019-08-13 DOI:10.1080/09571264.2019.1652152

Alexandre Guedes, J. Rebelo

引用次数: 2

Abstract

ABSTRACT This article examines the supply structure and merging level of tourism-related services of wineries, focusing on a set of internal and external resources, namely corporate information, wine, tourism-related services/activities, information about the wine region inter-institutional network. A sample of 25 wine companies which own 103 wineries in the Douro Wine Region (DWR) are examined and enhanced with seven international wine regions as a benchmark. Results suggest that wineries exhibit an adaptive and atomized organization which is based on mutualistic cooperation between wine and tourism rather than being founded on a core product-supplementary services norm. The benchmarking analysis indicates that the parameters that define the online positioning of wineries in the DWR are in line with the best practices worldwide.

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葡萄酒和旅游相关服务的融合：来自杜罗（葡萄牙）葡萄酒产区的证据

摘要本文以企业信息、葡萄酒、旅游相关服务/活动、葡萄酒产区机构间网络信息等内外部资源为研究对象，考察了酒庄旅游相关服务的供给结构和整合水平。在杜罗葡萄酒产区(DWR)拥有103家酒庄的25家葡萄酒公司的样本以7个国际葡萄酒产区为基准进行了检查和增强。结果表明，酒庄呈现出一种基于葡萄酒与旅游互利合作的适应性原子化组织，而不是建立在核心产品-辅助服务规范之上。基准分析表明，定义DWR中酒庄在线定位的参数与全球最佳实践一致。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Wine Research Agricultural and Biological Sciences-Horticulture

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： The Journal of Wine Research is an international and multidisciplinary refereed journal publishing the results of recent research on all aspects of viticulture, oenology and the international wine trade. It was founded by the Institute of Masters of Wine to enhance and encourage scholarly and scientific interdisciplinary research in these fields. The main areas covered by the journal include biochemistry, botany, economics, geography, geology, history, medicine, microbiology, oenology, psychology, sociology, marketing, business studies, management, wine tasting and viticulture.