{"title":"Revisiting a destination image model in the social media context","authors":"Heelye (Jason) Park, SoJung Lee","doi":"10.1080/15313220.2022.2096177","DOIUrl":null,"url":null,"abstract":"ABSTRACT Given the growing importance of social media (SM) for tourism promotions, the present study examined a destination image model that includes SM as image formation agents (IFAs) (autonomous, induced, and organic), cognitive image (attractions and support), affective image, and social distance as a moderator, grounded in construal level theory. With the sample of tourists (N = 699), structural equation modeling revealed that each IFA group had different patterns of effects in shaping cognitive image, which in turn influenced affective image. Latent moderated structural equation modeling analysis showed that social distance had a negative interacting effect with each of the IFA groups in forming the attractions image, highlighting the significant moderating role of social distance in the process. This study enriches an understanding on the crucial roles of IFAs and social distance in the image formation process within the SM context.","PeriodicalId":46100,"journal":{"name":"Journal of Teaching in Travel & Tourism","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Teaching in Travel & Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15313220.2022.2096177","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Given the growing importance of social media (SM) for tourism promotions, the present study examined a destination image model that includes SM as image formation agents (IFAs) (autonomous, induced, and organic), cognitive image (attractions and support), affective image, and social distance as a moderator, grounded in construal level theory. With the sample of tourists (N = 699), structural equation modeling revealed that each IFA group had different patterns of effects in shaping cognitive image, which in turn influenced affective image. Latent moderated structural equation modeling analysis showed that social distance had a negative interacting effect with each of the IFA groups in forming the attractions image, highlighting the significant moderating role of social distance in the process. This study enriches an understanding on the crucial roles of IFAs and social distance in the image formation process within the SM context.
期刊介绍:
The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.