Revisiting a destination image model in the social media context

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH
Heelye (Jason) Park, SoJung Lee
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引用次数: 1

Abstract

ABSTRACT Given the growing importance of social media (SM) for tourism promotions, the present study examined a destination image model that includes SM as image formation agents (IFAs) (autonomous, induced, and organic), cognitive image (attractions and support), affective image, and social distance as a moderator, grounded in construal level theory. With the sample of tourists (N = 699), structural equation modeling revealed that each IFA group had different patterns of effects in shaping cognitive image, which in turn influenced affective image. Latent moderated structural equation modeling analysis showed that social distance had a negative interacting effect with each of the IFA groups in forming the attractions image, highlighting the significant moderating role of social distance in the process. This study enriches an understanding on the crucial roles of IFAs and social distance in the image formation process within the SM context.
重新审视社交媒体背景下的目的地形象模型
鉴于社交媒体在旅游推广中的重要性日益增加,本研究基于解释水平理论,研究了一个目的地形象模型,该模型包括社交媒体作为形象形成代理(IFAs)(自主的、诱导的和有机的)、认知形象(吸引力和支持)、情感形象和社会距离作为调节因子。以游客为样本(N = 699),通过结构方程模型分析发现,不同的IFA组在塑造认知形象方面具有不同的效应模式,而认知形象又反过来影响情感形象。潜在调节结构方程模型分析表明,社会距离对旅游景点形象的形成具有负向交互作用,表明社会距离在旅游景点形象形成过程中具有显著的调节作用。本研究丰富了人们对社交媒介和社交距离在社交媒体背景下形象形成过程中的重要作用的理解。
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来源期刊
Journal of Teaching in Travel & Tourism
Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
4.30
自引率
12.00%
发文量
32
期刊介绍: The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.
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