Netnography and instagram community: An empirical study

Q2 Economics, Econometrics and Finance

Business Information Review Pub Date : 2023-02-11 DOI:10.1177/02663821231157501

A. Dutta, Anupam Sharma

引用次数: 1

Abstract

Netnography is a methodical tool which is picking up the pace in the online communities. It originates from the field of ethnography and anthropology. The experiences shared by the online communities and interactions of the participants are highlighted by this revelatory method. This study will observe the effects of Instagram in evolving the trust of users, activities of netnography and their use among the Instagram community. The study aims to explore the opportunities of Instagram ethnography while considering the present literature and its inspection as both a research tool and an engaging platform. This research will also give the outlook of using analytical tools like Instagram analytics or Google analytics for amalgamation of the data.

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网络摄影与instagram社区:实证研究

网络学是一种有条理的工具，它正在加快在线社区的步伐。它起源于民族志和人类学领域。这种启示性的方法突出了在线社区分享的经验和参与者的互动。本研究将观察Instagram对Instagram社区中用户信任、网络摄影活动及其使用的影响。本研究旨在探索Instagram民族志的机会，同时考虑到现有文献及其检验既是研究工具又是引人入胜的平台。这项研究还将给出使用分析工具(如Instagram分析或谷歌分析)合并数据的前景。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Information Review Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Business Information Review (BIR) is concerned with information and knowledge management within organisations. To be successful organisations need to gain maximum value from exploiting relevant information and knowledge. BIR deals with information strategies and operational good practice across the range of activities required to deliver this information dividend. The journal aims to highlight developments in the economic, social and technological landscapes that will impact the way organisations operate. BIR also provides insights into the factors that contribute to individual professional success.