Spectator Interest in Attending Future Danish Men’s National Soccer Team Matches: A Study of Demand

Abstract

Existing research on spectator demand tends to focus primarily on elite club sport. This paper aims to expand on the literature by applying regression models to a large and unique set of survey data collected from Danish men’s national soccer team matches held from 2013 to 2017. The output from our models suggests that the number of matches attended is positively related to future demand, as are the results of the matches. Our results have implications for managers of national sports federations because they provide information on how spectators’ interest in and intention to attend matches involving national teams are related, which can assist them in improving spectator demand in the future.