GUIDELINE FOR TOUR OPERATOR BUSINESSES AFTER THE COVID-19 IN THE CONTEXT OF THAILAND

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-12-01 DOI:10.17512/pjms.2022.26.2.06

Thanapa Chouykaew, Sudji Jirojkul

引用次数: 1

Abstract

In this qualitative study, data were gathered from tour operator managers, supervisors and administrative staff in Thailand to survey the impact of COVID-19, and adaptation after the crisis for tour operators in Thailand was also collected using in-depth interviews. The study also used a 7Ps Marketing Mix analysis, Crisis Management, and adaptation for tour operator businesses to survive after the COVID-19 crisis. According to the study, 7Ps Marketing Mix is recommended to offer more tailor-made tour programs to attract a new generation of tourists and new services to satisfy a variety of customer needs because manager's perceptions of changing tourist behavior are directly to use of information systems and technology to pull in a new generation of tourists. Tour operating companies must adopt policies and action plans for a successful post-COVID-19 recovery and the company's ability to continue surviving than competing with other companies. © 2022, Czestochowa University of Technology. All rights reserved.

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新冠肺炎疫情后泰国旅游经营者业务指南

在这项定性研究中，从泰国的旅游经营者经理、主管和行政人员中收集数据，以调查COVID-19的影响，并通过深度访谈收集泰国旅游经营者在危机后的适应情况。该研究还使用了7p营销组合分析、危机管理和适应，帮助旅行社企业在COVID-19危机后生存下来。根据这项研究，7Ps营销组合建议提供更多的量身定制的旅游计划，以吸引新一代的游客和新的服务，以满足各种客户的需求，因为管理者对改变游客行为的看法是直接使用信息系统和技术来吸引新一代的游客。旅游运营公司必须制定政策和行动计划，以成功实现covid -19后的恢复，并使公司能够继续生存，而不是与其他公司竞争。©2022，切斯托霍瓦理工大学。版权所有。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.