Location, location, location: When and how low price locations improve consumer price perceptions

IF 8.9 2区管理学 Q1 BUSINESS

Psychology & Marketing Pub Date : 2022-02-20 DOI:10.1002/mar.21652

M. Barone, Keith S. Coulter, Katina Kulow, Xingbo Li

引用次数: 1

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位置、位置、位置:低价位置何时以及如何改善消费者的价格感知

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Psychology & Marketing Multiple-

CiteScore

12.10

自引率

20.90%

发文量

127

期刊介绍： Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.