Socio-Mediated Scandals: Theorizing Political Scandals in a Digital Media Environment

Abstract

Political scandals are a conspicuous characteristic of American democracy, and yet they have received little theoretical attention that might nuance our understanding of their nature and form. One key context yet to be extensively explored is digital technology and the enabling of vernacular discourses in the scandal narrative. Thus, this article develops a theoretical framework for studying political scandals in the digital age. I discuss this as a transformation from mediated scandals to socio-mediated scandals. Socio-mediated scandals: (a) reflect a more collaborative process, (b) are increasingly personalized, (c) are subject to amplified partisanship, and (d) are characterized by liveness, wherein scandals are quick, explosive, and then dissipate. The implications of this framework and opportunities for future research are discussed.