The Yin and Yang Model of Value Co-Creation in the Non-Profit Sector

Q2 Business, Management and Accounting

Business Perspectives and Research Pub Date : 2022-08-02 DOI:10.1177/22785337221112476

Renata V. Klafke, S. Didonet

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引用次数: 0

Abstract

This study describes the process and elements presented in a value co-creation process between non-profits and donors, as well as the outcomes of this interaction. The study includes semi-structured interviews with managers and donors, as well as first-hand observation and notes from the telemarketing department of two health-related non-profits (NPOs). To represent the interaction between actors, the Yin and Yang model of value co-creation is proposed. In relation to the outcomes of this relationship, despite the elements of co-creation value that are highlighted in the literature, that is, dialog and transparency, other relevant components stood out more in this context, such as trust and reputation. This research broadens the literature in the field of NPOs, since most researches on value co-creation are centered on the private sector and focus the analysis on the end user, which in the non-profit sector of health care would be the patient. Otherwise, this research focuses on a resource integrator actor, that is, the donor. Managerial contributions and future research directions are also presented.

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非营利部门价值共同创造的阴阳模式

本研究描述了非营利组织与捐赠者共同创造价值的过程和要素，以及这种互动的结果。该研究包括对管理人员和捐助者的半结构化访谈，以及来自两家与健康相关的非营利组织(NPOs)电话营销部门的第一手观察和记录。为了表现参与者之间的互动关系，本文提出了价值共同创造的阴阳模型。就这种关系的结果而言，尽管文献中强调了共同创造价值的要素，即对话和透明度，但在这种背景下，其他相关要素更为突出，例如信任和声誉。本研究拓宽了非营利组织领域的文献，因为大多数关于价值共同创造的研究都集中在私营部门，并将分析重点放在最终用户上，而在医疗保健的非营利部门中，最终用户是患者。除此之外，本研究聚焦于资源集成商行动者，即捐赠者。提出了管理贡献和未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Perspectives and Research Business, Management and Accounting-Business and International Management

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： Business Perspectives and Research (BPR) aims to publish conceptual, empirical and applied research. The empirical research published in BPR focuses on testing, extending and building management theory. The goal is to expand and enhance the understanding of business and management through empirical investigation and theoretical analysis. BPR is also a platform for insightful and theoretically strong conceptual and review papers which would contribute to the body of knowledge. BPR seeks to advance the understanding of for-profit and not-for-profit organizations through empirical and conceptual work. It also publishes critical review of newly released books under Book Review section. The aim is to popularize and encourage discussion on ideas expressed in newly released books connected to management and allied disciplines. BPR also periodically publishes management cases grounded in theory, and communications in the form of research notes or comments from researchers and practitioners on published papers for critiquing and/or extending thinking on the area under consideration. The overarching aim of Business Perspectives and Research is to encourage original/innovative thinking through a scientific approach.