{"title":"Measuring Evidence for Mediation in the Presence of Measurement Error","authors":"Arash Laghaie, Thomas Otter","doi":"10.1177/00222437231151873","DOIUrl":null,"url":null,"abstract":"Mediation analysis empirically investigates the process underlying the effect of an experimental manipulation on a dependent variable of interest. In the simplest mediation setting, the experimental treatment can affect the dependent variable through the mediator (indirect effect) and/or directly (direct effect). However, what appears to be an indirect effect in standard mediation analysis may reflect a data-generating process without mediation, including the possibility of a reversed causal ordering of measured variables, regardless of the statistical properties of the estimate. To overcome this indeterminacy where possible, the authors develop the insight that a statistically reliable total effect, combined with strong evidence for conditional independence of the treatment and the outcome given the mediator, is unequivocal evidence for mediation as the underlying causal model into an operational procedure. This is particularly helpful when theory is insufficient to definitely causally order measured variables, or when the dependent variable is measured before what is believed to be the mediator. The procedure combines Bayes factors as principled measures of the degree of support for conditional independence, with latent variable modeling to account for measurement error and discretization in a fully Bayesian framework. The authors reanalyze a set of published mediation studies to illustrate how their approach facilitates stronger conclusions.","PeriodicalId":48465,"journal":{"name":"Journal of Marketing Research","volume":"60 1","pages":"847 - 869"},"PeriodicalIF":5.0000,"publicationDate":"2020-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00222437231151873","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
Mediation analysis empirically investigates the process underlying the effect of an experimental manipulation on a dependent variable of interest. In the simplest mediation setting, the experimental treatment can affect the dependent variable through the mediator (indirect effect) and/or directly (direct effect). However, what appears to be an indirect effect in standard mediation analysis may reflect a data-generating process without mediation, including the possibility of a reversed causal ordering of measured variables, regardless of the statistical properties of the estimate. To overcome this indeterminacy where possible, the authors develop the insight that a statistically reliable total effect, combined with strong evidence for conditional independence of the treatment and the outcome given the mediator, is unequivocal evidence for mediation as the underlying causal model into an operational procedure. This is particularly helpful when theory is insufficient to definitely causally order measured variables, or when the dependent variable is measured before what is believed to be the mediator. The procedure combines Bayes factors as principled measures of the degree of support for conditional independence, with latent variable modeling to account for measurement error and discretization in a fully Bayesian framework. The authors reanalyze a set of published mediation studies to illustrate how their approach facilitates stronger conclusions.
期刊介绍:
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.