Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes During the COVID-19 Pandemic

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH
Aditya Gupta, Chiharu Ishida
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引用次数: 2

Abstract

Although higher education has weathered many past challenges, none can compare with the magnitude and velocity of the coronavirus disease 2019 (COVID-19) pandemic. Although students continued their academic careers despite hardships, as yet little is known about how they experienced and adapted to various pandemic-induced changes to their academic and personal lives. We address this gap through a qualitative exploration of student experiences of navigating the new normal which they were abruptly thrust into near the end of the Spring 2020 semester. Using a guided introspection methodology and a Stimulus-Organism-Response (S-O-R) framework, we unearth a dynamic process of psychological and behavioral changes that students experienced in response to the environmental changes brought about by the pandemic. We theorize that environmental dissolution and displacement trigger psychological reorientation, causing students to undertake behavioral practices of restructuration and reconfiguration that, over time, result in a degree of psychological revaluation. Our overall framework represents a fluid conceptualization that is not only more descriptive of real-world student progress but also more parsimonious in its account of key dimensions of student experience during the pandemic. We conclude by noting the implications of our framework for marketing educators and administrators, especially given the growing popularity of remote working.
导航新常态:从S-O-R的角度看2019冠状病毒病大流行期间学生对环境、心理和行为变化的体验
尽管高等教育经历了许多挑战,但没有一个挑战能与2019年冠状病毒病(COVID-19)大流行的规模和速度相提并论。尽管学生们不顾困难继续他们的学术生涯,但他们如何经历和适应大流行给他们的学术和个人生活带来的各种变化,迄今知之甚少。我们通过对学生在2020年春季学期结束时突然进入新常态的经历进行定性探索,来解决这一差距。采用引导性内省方法和刺激-生物体-反应(S-O-R)框架,我们揭示了学生在应对大流行带来的环境变化时经历的心理和行为变化的动态过程。我们的理论是,环境解体和位移触发心理重新定位,导致学生进行重组和重新配置的行为实践,随着时间的推移,导致一定程度的心理重新评估。我们的总体框架是一种流动的概念,不仅更能描述现实世界学生的进步,而且对大流行期间学生经历的关键方面的描述也更为简洁。最后,我们注意到我们的框架对营销教育者和管理者的影响,特别是在远程工作日益普及的情况下。
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来源期刊
Journal of Marketing Education
Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
6.00
自引率
25.00%
发文量
21
期刊介绍: The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.
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