Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2021-07-03 DOI:10.1080/1051712X.2021.1974171

Junping Yang, Mengjie Zhang, Wanning Li

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Abstract

ABSTRACT Purpose: We argue consistent with the knowledge-based theory that variances in the outcome of firms’ coopetition strategy depend on the characteristics of industries. Industry characteristics are one of the reasons for the heterogeneity of existing research. Design/methodology/approach: This article conducts a meta-analysis on the relationship between coopetition and performance. Empirical evidence was collected from 86374 firms nested in 49 independent samples. Meta-regression was used for moderator analysis. Findings: Empirical evidence from 86374 firms nested in 49 independent samples reveals a positive relationship between coopetition and performance. Industry positively moderates the relationship between coopetition and innovation. In contrast, we neither find a significant relationship between the intensity of coopetition and performance nor for industry’s moderation on the coopetition- performance association. Originality/value/contribution: In the field of coopetition, there is a lack of literature that uses meta-analysis to integrate existing empirical studies. The present article provides a more detailed perspective in explaining the heterogeneity prevailing in the coopetition and performance relationship. This paper ends with a series of limitations and avenues for future research.

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从业者笔记：合作与绩效关系的元分析

摘要目的：我们认为，企业合作竞争战略结果的差异取决于行业特征，这与基于知识的理论是一致的。行业特征是现有研究异质性的原因之一。设计/方法/方法：本文对合作竞争与绩效之间的关系进行了荟萃分析。从86374家嵌套在49个独立样本中的公司中收集了经验证据。荟萃回归用于调节因子分析。研究结果：来自86374家公司的经验证据嵌套在49个独立样本中，揭示了合作竞争与绩效之间的正相关关系。产业正向调节合作竞争和创新之间的关系。相反，我们既没有发现合作竞争强度与绩效之间的显著关系，也没有发现行业对合作竞争-绩效关联的调节。原创性/价值/贡献：在合作竞争领域，缺乏使用荟萃分析来整合现有实证研究的文献。本文提供了一个更详细的视角来解释合作竞争和绩效关系中普遍存在的异质性。本文最后提出了一系列的局限性和未来研究的途径。

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities