The effect of touch simulation in virtual reality shopping

IF 2.3 4区 管理学 Q1 MATERIALS SCIENCE, TEXTILES
Ha Kyung Lee, Namhee Yoon, Dooyoung Choi
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引用次数: 1

Abstract

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation positively influences VR store satisfaction, which is mediated by the self-efficacy and by the dual path of the self-efficacy and the pleasure. Furthermore, the relation between touch simulation and pleasure is moderated by need for touch. For individuals with a high level of autotelic need for touch, the effect of touch simulation on the pleasure is heightened. However, instrumental need for touch does not moderate the path of touch simulation on the self-efficacy.

触摸模拟在虚拟现实购物中的效果
本研究旨在探讨触觉模拟对虚拟现实购物自我效能感和虚拟现实购物愉悦感所介导的虚拟现实商店满意度的影响。本文还探讨了触觉模拟与虚拟现实商店满意度之间的自利性和工具性触觉需求的调节作用。参与者在受控的实验室环境中佩戴头戴式显示VR设备(Oculus Go),他们的VR商店体验被记录为数据。采用SPSS 20.0进行描述性统计、信度分析、探索性因子分析和Process宏观模型分析。结果表明,触摸模拟对虚拟现实商店满意度有正向影响,其中介作用为自我效能感,并通过自我效能感与愉悦感的双重路径。此外,触觉模拟和愉悦之间的关系受到触觉需求的调节。对于具有高水平自利性触觉需求的个体,触觉模拟对愉悦感的影响更大。然而,触摸的工具性需要并没有调节触摸模拟对自我效能的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Fashion and Textiles
Fashion and Textiles Business, Management and Accounting-Marketing
CiteScore
4.40
自引率
4.20%
发文量
37
审稿时长
13 weeks
期刊介绍: Fashion and Textiles aims to advance knowledge and to seek new perspectives in the fashion and textiles industry worldwide. We welcome original research articles, reviews, case studies, book reviews and letters to the editor. The scope of the journal includes the following four technical research divisions: Textile Science and Technology: Textile Material Science and Technology; Dyeing and Finishing; Smart and Intelligent Textiles Clothing Science and Technology: Physiology of Clothing/Textile Products; Protective clothing ; Smart and Intelligent clothing; Sportswear; Mass customization ; Apparel manufacturing Economics of Clothing and Textiles/Fashion Business: Management of the Clothing and Textiles Industry; Merchandising; Retailing; Fashion Marketing; Consumer Behavior; Socio-psychology of Fashion Fashion Design and Cultural Study on Fashion: Aesthetic Aspects of Fashion Product or Design Process; Textiles/Clothing/Fashion Design; Fashion Trend; History of Fashion; Costume or Dress; Fashion Theory; Fashion journalism; Fashion exhibition.
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