A Processual Model of CEO Activism: Activities, Frames, and Phases

IF 5.3 3区管理学 Q1 BUSINESS

Business & Society Pub Date : 2022-07-14 DOI:10.1177/00076503221110184

Laura Olkkonen, M. Morsing

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引用次数: 4

Abstract

Chief executive officers (CEOs) engage in activism when they take public stances on sensitive socio-political issues. In this study, we address the less-explored activities that constitute CEO activism beyond single stances as the activism is maintained over time. The data cover 6 years of campaign and media materials from a case company with several CEO-initiated activist campaigns. Our findings from an inductive analysis contribute to CEO activism theorizing in three ways. First, we extend CEO activism conceptually by identifying five underlying activities that support a public stance: anchoring motivations, modeling action, taking agency, enduring criticism, and normalizing activism. Second, we bridge individual- and organization-level analyses by depicting how a CEO involves a company in activism through activities that justify interrelated topic frame and role frame. Third, we develop a processual model that includes the pre-stance, stance-taking, and post-stance phases and explains how the underlying activities are interrelated and follow a pattern that serves to maintain CEO activism. Accordingly, CEO activism includes activities, through the pre-stance, stance-taking, and post-stance phases, whereby a CEO deliberately engages personally and through a company in public debate about sensitive socio-political issues and the role of businesses in addressing them.

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CEO行动主义的过程模型：活动、框架和阶段

首席执行官(ceo)在敏感的社会政治问题上采取公开立场时，会参与行动主义。在本研究中，我们探讨了构成CEO行动主义的较少探索的活动，这些活动超越了单一立场，因为行动主义会随着时间的推移而保持。这些数据涵盖了一家案例公司6年的活动和媒体材料，该公司有几个首席执行官发起的激进活动。我们从归纳分析中得出的发现有助于从三个方面对CEO行动主义进行理论化。首先，我们从概念上扩展了CEO行动主义，确定了支持公共立场的五项基本活动:锚定动机、示范行动、采取代理、忍受批评和使行动主义正常化。其次，我们通过描述首席执行官如何通过证明相关主题框架和角色框架的活动使公司参与行动主义，将个人和组织层面的分析联系起来。第三，我们开发了一个流程模型，其中包括立场前、立场采取和立场后阶段，并解释了潜在的活动是如何相互关联的，并遵循一种有助于维持CEO行动主义的模式。因此，CEO行动主义包括通过立场前、立场采取和立场后三个阶段的活动，即CEO有意亲自或通过公司参与敏感的社会政治问题和企业在解决这些问题中的作用的公开辩论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business & Society BUSINESS-

CiteScore

14.80

自引率

11.40%

发文量

期刊介绍： Business & Society publishes original research, book reviews, and dissertation abstracts relating to business ethics, business-government relations, corporate governance, corporate social performance, and environmental-management issues. Manuscripts relating to the field of business and society in general are also published. Submissions of theoretical/ conceptual work as well as empirical studies are encouraged. Business & Society is the first peer-reviewed scholarly publication devoted exclusively to the field of business and society, and it is the official journal of the International Association for Business and Society (I.A.B.S.), the only independent professional association dedicated to business and society teaching and research.