Data and market definition of Internet-based businesses

Q3 Business, Management and Accounting

Competition and Regulation in Network Industries Pub Date : 2019-04-28 DOI:10.1177/1783591719840132

Liangfu Li

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引用次数: 1

Abstract

Market definition is the first step of competition analysis. In practice, relevant markets are mostly defined for the end products and services and it is also the same for current cases concerning Internet-based businesses (IBBs). Data has important influence on the competition of IBBs. However, instead of selling data directly, the IBBs usually use data to produce, improve and innovate products and services. Under such circumstances, there may be no relevant market defined for such data following the conventional market definition methods. This article’s investigation shows that online data play different roles in the competition of IBBs and the conventional competition analysis methods only miss some aspects but not all of them. Alternative approaches including the input market definition and the putative online data market definition proposition fail to solve the problem. What might be of help is to switch focus to improving the relevant market definition methods for products and services which online data are related to and pay more attention to the inner relationship between online data and the Internet-based products and services when identifying which market to define.

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基于互联网的企业的数据和市场定义

市场定义是竞争分析的第一步。在实践中，相关市场主要是为最终产品和服务定义的，当前基于互联网的企业（IBB）也是如此。数据对IBB的竞争具有重要影响。然而，IBB通常使用数据来生产、改进和创新产品和服务，而不是直接销售数据。在这种情况下，可能没有按照传统的市场定义方法为这些数据定义相关的市场。本文的调查表明，在线数据在IBB的竞争中扮演着不同的角色，传统的竞争分析方法只遗漏了一些方面，而不是全部。包括输入市场定义和假定的在线数据市场定义命题在内的替代方法未能解决问题。可能有所帮助的是，将重点转向改进与在线数据相关的产品和服务的相关市场定义方法，并在确定定义哪个市场时更加关注在线数据与互联网产品和服务之间的内在关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Competition and Regulation in Network Industries Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.70

自引率

0.00%

发文量