A Statistical Approach To Analyse CSR Index

Abstract

The current study aims to measure the Corporate Social Responsibility Index of leading FMCG companies of India for the financial year 2019-20. The study is based on the primary data collected from 200 employees and 200 customers. CSR index has been developed using the various aspects of CSR. It was found from the study that the CSR performance of the FMCG companies of India is good. FMCG companies of India are highly involved in the activities related to the Innovation aspect of CSR and showing less concern towards the environment. CSR performance towards the environment is very low for all the FMCG companies, which is a cause for alarm and concern also.