Impact of green technology and regional market orientation on innovation performance of SMEs in China: Contextual analysis of structural and relational embeddedness

IF 2.2 4区地球科学 Q3 GEOSCIENCES, MULTIDISCIPLINARY

Geological Journal Pub Date : 2023-06-12 DOI:10.1002/gj.4805

Hongyun Tian, Shamim Akhtar, Shuja Iqbal, Imran Sharif

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引用次数: 1

Abstract

The swift development and implementation of technology have forced enterprises in China to constantly enhance their capabilities to accomplish innovation objectives. In response to the need to improve innovation performance to stay competitive in the industry, enterprises in the region of Jiangsu have adopted a green technology orientation to develop sustainable technologies and regional market orientation to fulfil the needs and wants of environment‐conscious customers. This study assessed the relationship between green technology and regional market orientation and innovation performance and the moderating role of structural and relational embeddedness. The study performed a quantitative assessment using a survey method to collect data. This study gathered data from 386 respondents from small and medium‐sized enterprises (SMEs) from Jiangsu, which showed that both green technology and regional market orientation are essential predictors of innovation performance. Moreover, this study found a substantial moderating impact of structural and relational embeddedness on the relationship between green technology and regional market orientation and innovation performance of SMEs. The current study has several practical implications for leaders of SMEs to enhance their innovation performance.

Abstract Image

查看原文本刊更多论文

绿色技术和区域市场导向对中国中小企业创新绩效的影响：结构嵌入和关系嵌入的语境分析

技术的快速发展和实施，迫使中国企业不断提高实现创新目标的能力。为了提高创新绩效以保持行业竞争力，江苏地区的企业采用了绿色技术导向来开发可持续技术，采用了区域市场导向来满足具有环保意识的客户的需求。本研究评估了绿色技术与区域市场导向和创新绩效的关系，以及结构嵌入和关系嵌入的调节作用。本研究采用调查方法收集数据进行定量评估。本研究收集了来自江苏中小企业的386名受访者的数据，结果表明绿色技术和区域市场导向都是创新绩效的重要预测因素。此外，研究发现结构嵌入性和关系嵌入性对绿色技术与区域市场导向、中小企业创新绩效之间的关系具有显著的调节作用。本研究对中小企业领导者提升创新绩效具有一定的现实意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Geological Journal 地学-地球科学综合

CiteScore

4.20

自引率

11.10%

发文量

269

审稿时长

3 months

期刊介绍： In recent years there has been a growth of specialist journals within geological sciences. Nevertheless, there is an important role for a journal of an interdisciplinary kind. Traditionally, GEOLOGICAL JOURNAL has been such a journal and continues in its aim of promoting interest in all branches of the Geological Sciences, through publication of original research papers and review articles. The journal publishes Special Issues with a common theme or regional coverage e.g. Chinese Dinosaurs; Tectonics of the Eastern Mediterranean, Triassic basins of the Central and North Atlantic Borderlands). These are extensively cited. The Journal has a particular interest in publishing papers on regional case studies from any global locality which have conclusions of general interest. Such papers may emphasize aspects across the full spectrum of geological sciences.