Creative Atmosphere in Creative Tourism Destinations: Conceptualizing and Scale Development

IF 4.4 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality & Tourism Research Pub Date : 2021-06-19 DOI:10.1177/10963480211012459

Tien-ming Cheng, Mei-Tsun Chen

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引用次数: 3

Abstract

Creating a creative atmosphere (CA) is the core value of creative tourism. The purpose of this study is conceptualize a construct of CA in “creative tourism destinations,” as well as to establish a set of reliable and valid measurement tools. In Study 1, we generated initial items through in-depth interviews and content analysis. In Study 2, we collected the first sample and investigated scale factor structure through exploratory factor analysis to obtain five factors: novel atmosphere, joyful atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. A second sample was collected in Study 3 to verify the reliability of the CA scale with confirmatory factor analysis, convergent validity, and discriminant validity. This process netted 23 items. A major contribution of this study is to develop a multidimensional scale for CA consisting of the five factors—novel atmosphere, pleasurable atmosphere, artistic atmosphere, hedonic atmosphere, and distinctive atmosphere. The results of this study can be applied as a reference measurement tool for designing creative tourism at tourist destinations.

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创意旅游目的地的创意氛围：概念化与规模化发展

创造创意氛围是创意旅游的核心价值。本研究的目的是概念化“创意旅游目的地”的CA建构，并建立一套可靠有效的测量工具。在Study 1中，我们通过深度访谈和内容分析生成初始项目。在Study 2中，我们收集了第一个样本，通过探索性因子分析考察了尺度因子结构，得到了五个因子:新奇氛围、愉悦氛围、艺术氛围、享乐氛围和独特氛围。研究3收集了第二个样本，通过验证性因子分析、收敛效度和区别效度来验证CA量表的信度。这个过程净赚了23个项目。本研究的主要贡献在于编制了一份由新颖氛围、愉悦氛围、艺术氛围、享乐氛围和独特氛围五个因素组成的多维度CA量表。研究结果可作为旅游目的地创意旅游设计的参考测量工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

10.10

自引率

9.50%

发文量

期刊介绍： The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.