Are Black Restaurant Servers Tipped Less Than White Servers? Three Experimental Tests of Server Race Effects on Customers’ Tipping Behaviors

IF 3.4 4区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Zachary W. Brewster, Kenneth Gourlay, G. Nowak
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引用次数: 1

Abstract

A limited number of published studies have presented evidence indicating that restaurant customers discriminate against Black servers by tipping them less than their White coworkers. However, the cross-sectional, localized, and small samples that were analyzed in these extant studies do not support any unqualified claim that consumer racial discrimination in tipping practices is a widespread phenomenon. Thus, in an effort to further clarify the relationship between restaurant servers’ race and customers’ tipping practices, we present results from three survey experiments designed to assess the causal effect of servers’ race on customers’ tipping intentions. In three independent, demographically diverse, and relatively large samples of U.S. consumers, we found no evidence to conclude that all else being equal consumers discriminate against Black restaurant servers by tipping them less than comparable White servers. Furthermore, the null effects of servers’ race on customers’ tipping practices were not found to be sensitive to variation in service quality, dining satisfaction, servers’ sex, customers’ sex, or customers’ race. Our results challenge the generalizability of the previously observed server race effects on customers’ tipping practices and point toward the need for future research that aims to advance our understanding of the conditions under which customers’ tipping practices are sensitive to the perceived race of their server. The implications of our results for restaurant operations and directions for future research are also discussed.
餐馆黑人服务员的小费比白人服务员少吗?服务员竞争对顾客小费行为影响的三个实验检验
少数已发表的研究表明,餐馆顾客歧视黑人服务员的做法是给他们的小费低于白人同事。然而,这些现存研究中分析的横截面、局部和小样本并不支持任何无保留的说法,即消费者在小费行为中的种族歧视是一种普遍现象。因此,为了进一步阐明餐厅服务员种族与顾客小费行为之间的关系,我们提出了三个调查实验的结果,旨在评估服务员种族对顾客小费意图的因果影响。在三个独立的、人口统计学上多样化的、相对较大的美国消费者样本中,我们没有发现任何证据表明,在其他平等的消费者中,黑人餐厅服务员的小费低于白人服务员,从而歧视他们。此外,服务员种族对顾客小费行为的零效应对服务质量、用餐满意度、服务员性别、顾客性别或顾客种族的变化并不敏感。我们的研究结果挑战了之前观察到的服务器种族效应对客户小费行为的普遍性,并指出未来需要进行研究,以提高我们对客户小费做法对其服务器种族敏感的条件的理解。还讨论了我们的研究结果对餐厅运营的影响以及未来研究的方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
8.50
自引率
2.90%
发文量
17
期刊介绍: Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.
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