Marching Towards Creating Shared Value: The Case of YES Bank

IF 0.1 Q4 BUSINESS

Asian Case Research Journal Pub Date : 2019-12-01 DOI:10.1142/s0218927519500111

Ashish Pandey, Reeju Guha, Navjyoti Malkar, N. Pandey

引用次数: 2

Abstract

The case highlights YES Bank’s responsible banking approach through its journey of 12 years characterized by agile response to business opportunity and societal needs, innovative product design, organic and steady business growth and healthy shareholder returns. Responsible banking has evolved with an inclusive approach wherein it is aimed at sustainable development by creating social and natural capital along with creating stakeholder value. The three pillars of responsible banking in YES Bank are; Triple Bottom Line accounting and reporting, climate finance, and corporate social responsibility (CSR). The case raises the question about the ways of measuring the effectiveness of the responsible banking initiatives.

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迈向创造共享价值——以YES银行为例

该案例突出了YES银行12年来负责任的银行业务方式，其特点是对商机和社会需求的敏捷反应、创新的产品设计、有机稳定的业务增长和健康的股东回报。负责任的银行业已经发展成为一种包容性的方法，其目标是通过创造社会和自然资本以及创造利益相关者的价值来实现可持续发展。YES银行负责任银行业务的三大支柱是：；三重底线会计和报告、气候融资和企业社会责任（CSR）。这起案件引发了一个问题，即如何衡量负责任的银行举措的有效性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Case Research Journal BUSINESS-

CiteScore

0.10

自引率

0.00%

发文量

期刊介绍： The Asian Case Research Journal"s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes. The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm"s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality.