The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt

IF 3.2 Q2 BUSINESS

Review of International Business and Strategy Pub Date : 2022-10-05 DOI:10.1108/ribs-06-2021-0082

Aya Mohamed Izzularab, Farouk Radwan, Ramadan Gad, Peter Björk

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Abstract

Purpose This study aims to investigate the effect of country image on investment intention and the role of investment image as a mediating factor. Both cognitive and affective country image dimensions were addressed to assess the functional and emotional aspects of the country image and their effects on investment intention. The current study targeted Egypt, as one of the developing countries, from the point of view of Nordic investors. Design/methodology/approach Partial least squares structural equation modeling was used to test the proposed model using data collected from 124 top managers of different companies in the clean energy sector in Nordic countries. Findings The results showed that cognitive and affective country images are positively related to the investment image, and that investment image is positively correlated with the investment intention. The investment image has a full mediating role in the relationship between cognitive and affective country images and investment intention. Originality/value The past few decades have witnessed a growing interest in country image research; however, limited studies have investigated the impact of country image on foreign investment intention. This study adds to the understanding for the potential contribution of the investment image of developing countries in the decision-making process for the foreign direct investment.

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投资形象在国家形象对投资意愿影响中的中介作用:基于埃及的实证研究

目的本研究旨在探讨国家形象对投资意愿的影响，以及投资形象作为中介因素的作用。国家形象的认知和情感两个维度被用来评估国家形象的功能和情感方面及其对投资意向的影响。从北欧投资者的观点来看，目前的研究以埃及为对象，埃及是发展中国家之一。设计/方法/方法偏最小二乘结构方程模型使用从北欧国家清洁能源部门不同公司的124名高层管理人员收集的数据来测试所提出的模型。结果表明，认知国家形象和情感国家形象与投资形象正相关，投资形象与投资意向正相关。投资形象在认知国家形象和情感国家形象与投资意愿的关系中起着充分的中介作用。在过去的几十年里，人们对国家形象研究的兴趣日益浓厚;然而，关于国家形象对外商投资意愿影响的研究有限。本研究增加了对发展中国家投资形象在外国直接投资决策过程中潜在贡献的理解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of International Business and Strategy BUSINESS-

CiteScore

6.90

自引率

25.80%

发文量

期刊介绍： Review of International Business and Strategy is keen to present contemporary and innovative research that proposes new perspectives or challenges existing theories, and that advances the understanding of issues related to international business and global strategy. Themes covered by the journal include (but are not limited to): Internationalization of firms and international entrepreneurship Effects of international environment (political, social, economic and institutional) on international business activities and firm strategies Knowledge transfer strategies and innovation in MNEs Location strategies in international business activities.