EXPRESS: Indulge or Reduce? A cross-country investigation of consumption patterns following pandemic lockdowns

IF 4.9 2区 管理学 Q1 BUSINESS
Petra Riefler, O. Büttner, Vasileios Davvetas
{"title":"EXPRESS: Indulge or Reduce? A cross-country investigation of consumption patterns following pandemic lockdowns","authors":"Petra Riefler, O. Büttner, Vasileios Davvetas","doi":"10.1177/1069031x231201077","DOIUrl":null,"url":null,"abstract":"Pandemic lockdowns in early 2020 disrupted daily lifestyles worldwide and opened a window of opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions and opposing views exist about whether consumers (1) prolong consumption-oriented lifestyles post-lockdown, or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual-cultural values frameworks, this paper develops a conceptual model of post-lockdown consumption patterns related to three factors: consumers’ fulfilment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (UK, Germany, Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least at a short-term level. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in post-materialism and indulgence at a country-level. The results provide implications for international marketers and policymakers in post-pandemic marketplaces.","PeriodicalId":48081,"journal":{"name":"Journal of International Marketing","volume":null,"pages":null},"PeriodicalIF":4.9000,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/1069031x231201077","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Pandemic lockdowns in early 2020 disrupted daily lifestyles worldwide and opened a window of opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions and opposing views exist about whether consumers (1) prolong consumption-oriented lifestyles post-lockdown, or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual-cultural values frameworks, this paper develops a conceptual model of post-lockdown consumption patterns related to three factors: consumers’ fulfilment of basic psychological needs during lockdowns, individual consumer values, and country-level cultural orientations. Consumer surveys conducted after the first lockdowns in three culturally different European countries (UK, Germany, Romania) show that both satisfaction and dissatisfaction of psychological needs during lockdown impact consumption patterns, at least at a short-term level. The direction of consumption patterns is driven by hedonism and universalism values at an individual level and differences in post-materialism and indulgence at a country-level. The results provide implications for international marketers and policymakers in post-pandemic marketplaces.
EXPRESS:放纵还是减少?大流行封城后消费模式的跨国调查
2020年初的疫情封锁扰乱了全球的日常生活方式,为自我反思和消费模式转变打开了机会之窗。然而,对于消费者是(1)在封城后延长以消费为导向的生活方式,还是(2)通过自我放纵来弥补封城后的消费限制,消费模式可能会朝着不同的方向发展,存在不同的观点。基于自我决定理论和个人文化价值观框架,本文建立了一个禁闭后消费模式的概念模型,该模型涉及三个因素:消费者在封城期间对基本心理需求的满足、个人消费者价值观和国家层面的文化取向。第一次封锁后,在三个文化不同的欧洲国家(英国、德国、罗马尼亚)进行的消费者调查显示,封锁期间心理需求的满足和不满足都会影响消费模式,至少在短期内是这样。消费模式的走向是由个人层面的享乐主义和普世主义价值观以及国家层面的后物质主义和放纵差异驱动的。研究结果为大流行后市场的国际营销人员和政策制定者提供了启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信