Back to a Post-Pandemic City: The Impact of Media Coverage on Revisit Intention of Macau

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2021-12-06 DOI:10.1080/1528008X.2021.2002788

C. Deng, K. Peng, James H.W. Shen

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引用次数: 4

Abstract

ABSTRACT This study examines tourists’ revisit intention by extending the Theory of Planned Behavior (TPB) with three additional constructs: media coverage as well as macro and micro-destination image. Drawing upon the TPB, an integrated model was proposed to examine the effect of media coverage, the TPB core constructs, and destination image on tourists’ revisit intention. Data collected from 265 residents of Guangdong Province, China, was used to test the model regarding their intention to revisit Macau. The SEM results indicate that media coverage significantly impacts prospective tourists’ attitudes, subjective norms, perceived behavioral control, macro-destination image, and micro-destination image. In contrast, all constructs except micro-destination image are essential determinants of their revisit intention. Notably, a significant negative impact of macro-destination image on revisit intention has been disclosed. Lastly, this study explores the mediating effects, and the subjective norm is the most significant mediator. Practical implications for tourism development under public health crises are also discussed.

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回归疫情后的城市:媒体报道对澳门再游意向的影响

摘要本研究通过将计划行为理论扩展到三个额外的结构来考察游客的重游意愿：媒体报道以及宏观和微观目的地形象。基于主题公园委员会，提出了一个综合模型来检验媒体报道、主题公园委员会核心结构和目的地形象对游客重游意愿的影响。从中国广东省265名居民中收集的数据被用来测试他们重新访问澳门的意图。SEM结果表明，媒体报道显著影响潜在游客的态度、主观规范、感知行为控制、宏观目的地形象和微观目的地形象。相比之下，除了微观目的地图像之外的所有结构都是其重游意图的重要决定因素。值得注意的是，已经公开了宏观目的地图像对重访意图的显著负面影响。最后，本研究探讨了中介效应，主观规范是最重要的中介。还讨论了公共卫生危机对旅游业发展的实际影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism