Language as a Mirror of Globalization from the Linguocultural Aspect

Abstract

a Mirror of the Globalization, one of the most distinct features of the 21st century, is not related only to the economic sphere but to a certain extent influences all aspects of social life. It brings a seeming breaking down of boundaries along with it, as a consequence of which the mixing of diverse cultures comes about, which is afterwards also reflected in language. The image of today’s language represents primarily spoken and mass media language, and specifically that one is the most important working tool for a journalist. It is for this reason that language in mass media and mainly in newspaper headlines (the concentrated form of mass media texts) is able to reflect specific peculiarities of national cultures. This study focuses on the linguoculturological aspect of newspaper headlines of selected Slovak, Russian and Czech periodicals with regard to the influence of globalization processes. The analysis of excerpted newspaper headlines enables to define some peculiarities of the individual linguocultures with interesting results, which are subsequently compared.