Augmented reality in retail: a systematic review of research foci and future research agenda

IF 5.5 3区管理学 Q1 BUSINESS

International Journal of Retail & Distribution Management Pub Date : 2021-08-31 DOI:10.1108/ijrdm-11-2020-0472

Ruofei Chen, Patsy Perry, R. Boardman, H. McCormick

{"title":"Augmented reality in retail: a systematic review of research foci and future research agenda","authors":"Ruofei Chen, Patsy Perry, R. Boardman, H. McCormick","doi":"10.1108/ijrdm-11-2020-0472","DOIUrl":null,"url":null,"abstract":"PurposeThis paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda.Design/methodology/approachThematic analysis was conducted on a sample of 76 papers published between 1997 and 2020 identified through a systematic search of high quality peer-reviewed papers.FindingsThree major research avenues and theoretical bases emerged: AR adoption-based factors with technology acceptance models, AR user experience design and features that influence consumer behaviour, and AR shopping experience and value theory. The resultant S-O-R-based conceptual framework highlights the functional and experiential elements needed for an effective consumer AR experience, which could be implemented by retailers seeking to engage consumers with an augmented shopping experience and make AR applications financially viable.Originality/valueThis is the first systematic literature review on AR in retail settings to include multiple disciplinary perspectives (HCI and marketing/management) and research methodologies.","PeriodicalId":51402,"journal":{"name":"International Journal of Retail & Distribution Management","volume":" ","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"18","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Retail & Distribution Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/ijrdm-11-2020-0472","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 18

Abstract

PurposeThis paper synthesises peer-reviewed published journal articles on augmented reality in retail settings to ascertain the current foci of academic research in this nascent area and develop a conceptual framework to form the basis for a future research agenda.Design/methodology/approachThematic analysis was conducted on a sample of 76 papers published between 1997 and 2020 identified through a systematic search of high quality peer-reviewed papers.FindingsThree major research avenues and theoretical bases emerged: AR adoption-based factors with technology acceptance models, AR user experience design and features that influence consumer behaviour, and AR shopping experience and value theory. The resultant S-O-R-based conceptual framework highlights the functional and experiential elements needed for an effective consumer AR experience, which could be implemented by retailers seeking to engage consumers with an augmented shopping experience and make AR applications financially viable.Originality/valueThis is the first systematic literature review on AR in retail settings to include multiple disciplinary perspectives (HCI and marketing/management) and research methodologies.

查看原文本刊更多论文

零售业中的增强现实：研究热点和未来研究议程的系统综述

目的本文综合了同行评审的已发表的关于零售环境中增强现实的期刊文章，以确定这一新生领域当前的学术研究重点，并制定一个概念框架，为未来的研究议程奠定基础。设计/方法/方法对1997年至2020年间发表的76篇论文进行了专题分析，这些论文是通过系统搜索高质量同行评审论文确定的。发现出现了三个主要的研究途径和理论基础：基于AR采用的因素与技术接受模型、影响消费者行为的AR用户体验设计和特征，以及AR购物体验和价值理论。由此产生的基于S-O-R的概念框架强调了有效的消费者AR体验所需的功能和体验元素，零售商可以通过增强购物体验来吸引消费者，并使AR应用在财务上可行。原创性/价值这是第一篇关于零售环境中AR的系统文献综述，包括多个学科视角（HCI和营销/管理）和研究方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

International Journal of Retail & Distribution Management Multiple-

CiteScore

8.60

自引率

25.00%

发文量

期刊介绍： The competitive retail sector is under pressure to provide efficient services to hold its share of the market. As consumers demand higher levels of service and supply, they are simutaneously wooed by other alternatives like mail order and out of-town-shopping. The International Journal of Retail & Distribution Management provides a link between production and consumer, and by understanding their relationship it allows retail personnel to study operations practice in other organizations, and to compare methodologies.