‘Versailles literature’ on WeChat Moments – humblebragging with digital technologies

IF 2.1 2区 文学 Q2 COMMUNICATION
Baiyao Zuo
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引用次数: 1

Abstract

Versailles literature is a newly emerged phenomenon on Chinese social networking sites. It is in essence an indirect form of self-praise. Despite its popularity on social media, there is little research on this phenomenon. This study investigates the pragmatic strategies for performing VL on WeChat Moments. The results showed that Versailles literature often includes strategies such as implicit self-praise, modified explicit self-praise, and self-praise through comments and replies, among which the tactics that have not been observed before, such as bragging in a foreign language, creating false ‘question–answer’ or ‘compliment–response’ interactions and commenting to the adverts. These strategies are implemented in various ways by virtue of the technological affordance of WeChat Moments, in order to balance the disclosure and the dissimulation of the object of praise. The study also discusses the distinctive features of VL and explains the absence of some frequent strategies of self-praising in Versailles literature.
b微信朋友圈的“凡尔赛文学”——用数字技术谦虚地吹牛
凡尔赛文学是中国社交网站上新出现的一种现象。它本质上是一种间接的自我表扬形式。尽管它在社交媒体上很受欢迎,但对这一现象的研究却很少。本研究探讨了在微信朋友圈中进行VL的语用策略。结果表明,凡尔赛文学通常包括隐含的自我表扬、修饰的显性自我表扬和通过评论和回复的自我表扬等策略,其中从未观察到的策略,如用外语吹嘘、制造虚假的“问答”或“赞美-回应”互动以及对广告进行评论。这些策略借助微信朋友圈的技术启示以多种方式实施,以平衡赞美对象的公开和掩饰。本研究还讨论了VL的独特特征,并解释了凡尔赛文学中缺乏一些常见的自我赞扬策略的原因。
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来源期刊
Discourse & Communication
Discourse & Communication COMMUNICATION-
CiteScore
3.30
自引率
5.30%
发文量
41
期刊介绍: Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.
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