The North America competitive product laundry initiative – a case study on thorough understanding and quantitation of laundry product performance through Statistical Engineering

Abstract

Abstract It is essential for The Procter & Gamble Company (P&G) to play at the leading edge of product superiority by providing consumers with high-performing options. This involves not only leading the market on key benefit spaces but also communicating those benefits to consumers around the world. P&G has the NA Competitive Product Laundry Project across the myriad of consumer benefit spaces in Laundry Category: Stain Removal, Odor Removal, Whitening, and other attributes. The initiative meets the criteria of a large, complex, unstructured problem, and benefits from the strategies of Statistical Engineering.