CSR as a Source of Competitive Advantage: The Case Study of Polpharma Group

Abstract

Purpose: The main purpose of this paper is to analyse the relations between CSR activities and competitive advantages. I t discusses how companies undertake CSR activities and what benefits can be gained because of these activities. Methodology/approach: The paper is based on the Polpharma’ s single case study. The narrative literature review was applied to build up the theoretical foundation for the empirical study. Findings: CSR activities undertaken by companies can be a source of many benefits, which may translate into gaining competitive advantages. The analysis of the case of Polpharma shows positive outcomes of undertaking CSR activities related to increase in customer trust to the company and its competitive position. Originality/value: CSR issues are a relatively popular topic of research in the field of management, but they are not often considered from the strategic point of view as presented in this article. Paper type: case study.