THE EFFECTS OF PERCEIVED RISK ON SOCIAL COMMERCE ADOPTION BASED ON TAM MODEL

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2017-12-31 DOI:10.7903/IJECS.1538

Saba Torki Biucky, N. Abdolvand, S. R. Harandi

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引用次数: 53

Abstract

As the Internet has led to the emergence of electronic commerce, the development of social networks has led to the emergence of the concept of social commerce. Since the acceptance of new technology can be somewhat challenging, the effect of perceived risk on the adoption of social commerce is examined from the perspective of Internet users. For this purpose, a conceptual model based on the Technology Acceptance Model (TAM) has been created to take into account different types of risks, including financial, functional, social, time, psychological, and privacy risks. The results of the study, which used a structural equation modeling (SEM) approach and partial least squares (PLS), revealed that, among 277 active users of social media, the perceived risk has a significant impact on the perceived usefulness of social commerce. Moreover, among different constructs of risk, psychological, and social risks doesn’t have a noticeable effect on commerce adoption. To cite this document: Saba Torki Biucky, Neda Abdolvand, and Saeedeh Rajaee Harandi, "THE EFFECTS OF PERCEIVED RISK ON SOCIAL COMMERCE ADOPTION BASED ON THE TAM MODEL", International Journal of Electronic Commerce Studies, Vol.8, No.2, pp.134-157, 2017. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1538

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基于TAM模型的感知风险对社交商务采用的影响

由于互联网导致了电子商务的出现，社交网络的发展也导致了社交商务概念的出现。由于接受新技术可能具有一定的挑战性，因此从互联网用户的角度研究了感知风险对采用社交商务的影响。为此，创建了一个基于技术接受模型（TAM）的概念模型，以考虑不同类型的风险，包括财务、功能、社会、时间、心理和隐私风险。该研究使用了结构方程建模（SEM）方法和偏最小二乘法（PLS），结果显示，在277名社交媒体活跃用户中，感知风险对社交商业的感知有用性有显著影响。此外，在不同的风险结构中，心理和社会风险对商业采用没有显著影响。引用本文件：Saba Torki Biucky、Neda Abdolvand和Saeedeh Rajeee Harandi，“基于TAM模型的感知风险对社会商业采用的影响”，《国际电子商务研究杂志》，2017年第8卷，第2期，第134-157页。本文件的永久链接：http://dx.doi.org/10.7903/ijecs.1538

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.