Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics

IF 2.3 4区管理学 Q1 MATERIALS SCIENCE, TEXTILES

Fashion and Textiles Pub Date : 2023-02-15 DOI:10.1186/s40691-022-00328-2

Shin Young Jang, Jisoo Ha

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引用次数: 2

Abstract

The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.

查看原文本刊更多论文

数字化环境下的面料呈现:服装设计师传达面料触觉品质的视角

持续的COVID-19大流行迫使时尚行业将传统的工作系统数字化。时装设计师被要求在家工作，纺织品贸易展在网上举行。然而，面料供应商无法以一种容易理解其特性的方式展示其面料。视觉信息，如照片、视频和面料供应商提供的简短说明，不足以让时装设计师理解面料的特性。因此，本研究旨在确定时装设计师在数字面料搜索中的关键信息，并发现有效的方式来呈现这些信息。通过对几家网上面料零售商进行内容分析，分析了网上触觉信息的现状。然后，对25位时装设计师进行了半结构化的一对一深度访谈，以确定现有视觉和文本信息类型的优势和劣势。结果显示，在线展示面料的最有效方式。为每一种信息的拍摄或书写制定了具体的指导方针。最后，提出了数字环境下织物触觉通信的概念框架。本研究有助于提高设计师在网上面料市场的体验，可以作为设计师对面料的触觉感知的基本指导，可以支持触觉设备和3D服装模拟软件等技术。

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来源期刊

Fashion and Textiles Business, Management and Accounting-Marketing

CiteScore

4.40

自引率

4.20%

发文量

审稿时长

13 weeks

期刊介绍： Fashion and Textiles aims to advance knowledge and to seek new perspectives in the fashion and textiles industry worldwide. We welcome original research articles, reviews, case studies, book reviews and letters to the editor. The scope of the journal includes the following four technical research divisions: Textile Science and Technology: Textile Material Science and Technology; Dyeing and Finishing; Smart and Intelligent Textiles Clothing Science and Technology: Physiology of Clothing/Textile Products; Protective clothing ; Smart and Intelligent clothing; Sportswear; Mass customization ; Apparel manufacturing Economics of Clothing and Textiles/Fashion Business: Management of the Clothing and Textiles Industry; Merchandising; Retailing; Fashion Marketing; Consumer Behavior; Socio-psychology of Fashion Fashion Design and Cultural Study on Fashion: Aesthetic Aspects of Fashion Product or Design Process; Textiles/Clothing/Fashion Design; Fashion Trend; History of Fashion; Costume or Dress; Fashion Theory; Fashion journalism; Fashion exhibition.