The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-03-27 DOI:10.1080/13527266.2023.2191618

Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren, Elizabeth McLachlan

引用次数: 0

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社交媒体传播对接种新冠肺炎疫苗意愿的影响：疫苗有效性和安全性认知介导的关系

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.