Resignifying Corporate Responsibility in Performative Documentaries

IF 4.1 4区 管理学 Q2 MANAGEMENT
M. Fougère
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引用次数: 1

Abstract

Critical scholars of Corporate Responsibility (CR) argue that one way to make CR good for society would be to demand its full realization in subversive interventions, in line with the critical performativity objective of subversion of managerial discourses and practices. This paper studies CR-oriented performative documentary films, in which the main protagonists problematize business impacts on society through various interventions aimed to have effects on: (1) themselves; (2) the corporations they target; (3) the surrounding society; and (4) the viewers of the films. 23 documentary films that target corporate responsibilities through a range of interventions are studied, and eight different kinds of effects they have are analyzed. The documentaries are found to be enactments of critical performativity that resignify CR, through subversive interventions involving: (1) staged embodiments of subject positions; (2) the staging of felicitous conditions; (3) effective roles, genres and tropes; and (4) the use of ‘enlightened failed performatives’.
在表演纪录片中卸下企业责任
企业责任的批判性学者认为,使企业责任有益于社会的一种方法是要求其在颠覆性干预中充分实现,以符合颠覆管理话语和实践的批判性绩效目标。本文研究了以CR为导向的表演纪录片,其中的主要主人公通过各种干预来质疑商业对社会的影响,目的是对:(1)他们自己;(2) 他们瞄准的公司;(3) 周边社会;以及(4)电影的观众。研究了23部通过一系列干预措施针对企业责任的纪录片,并分析了它们所产生的八种不同影响。纪录片被发现是批判表演性的再现,通过颠覆性干预放弃了CR,包括:(1)主题立场的阶段性体现;(2) 适宜的条件;(3) 有效的角色、流派和比喻;以及(4)“开明的失败的表演”的使用。
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来源期刊
CiteScore
8.30
自引率
0.00%
发文量
17
期刊介绍: The Journal of Management Inquiry, sponsored by the Western Academy of Management, is a refereed journal for scholars and professionals in management, organizational behavior, strategy, and human resources. Its intent is to explore ideas and build knowledge in management theory and practice, with a focus on creative, nontraditional research as well as key controversies in the field. The journal seeks to maintain a constructive balance between innovation and quality, and at the same time widely define the forms that relevant contributions to the field can take. JMI features six sections: Meet the Person, Provocations, Reflections on Experience, Nontraditional Research, Essays, and Dialog.
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