{"title":"Resignifying Corporate Responsibility in Performative Documentaries","authors":"M. Fougère","doi":"10.1177/10564926211005030","DOIUrl":null,"url":null,"abstract":"Critical scholars of Corporate Responsibility (CR) argue that one way to make CR good for society would be to demand its full realization in subversive interventions, in line with the critical performativity objective of subversion of managerial discourses and practices. This paper studies CR-oriented performative documentary films, in which the main protagonists problematize business impacts on society through various interventions aimed to have effects on: (1) themselves; (2) the corporations they target; (3) the surrounding society; and (4) the viewers of the films. 23 documentary films that target corporate responsibilities through a range of interventions are studied, and eight different kinds of effects they have are analyzed. The documentaries are found to be enactments of critical performativity that resignify CR, through subversive interventions involving: (1) staged embodiments of subject positions; (2) the staging of felicitous conditions; (3) effective roles, genres and tropes; and (4) the use of ‘enlightened failed performatives’.","PeriodicalId":47877,"journal":{"name":"Journal of Management Inquiry","volume":null,"pages":null},"PeriodicalIF":4.1000,"publicationDate":"2021-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10564926211005030","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management Inquiry","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10564926211005030","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 1
Abstract
Critical scholars of Corporate Responsibility (CR) argue that one way to make CR good for society would be to demand its full realization in subversive interventions, in line with the critical performativity objective of subversion of managerial discourses and practices. This paper studies CR-oriented performative documentary films, in which the main protagonists problematize business impacts on society through various interventions aimed to have effects on: (1) themselves; (2) the corporations they target; (3) the surrounding society; and (4) the viewers of the films. 23 documentary films that target corporate responsibilities through a range of interventions are studied, and eight different kinds of effects they have are analyzed. The documentaries are found to be enactments of critical performativity that resignify CR, through subversive interventions involving: (1) staged embodiments of subject positions; (2) the staging of felicitous conditions; (3) effective roles, genres and tropes; and (4) the use of ‘enlightened failed performatives’.
期刊介绍:
The Journal of Management Inquiry, sponsored by the Western Academy of Management, is a refereed journal for scholars and professionals in management, organizational behavior, strategy, and human resources. Its intent is to explore ideas and build knowledge in management theory and practice, with a focus on creative, nontraditional research as well as key controversies in the field. The journal seeks to maintain a constructive balance between innovation and quality, and at the same time widely define the forms that relevant contributions to the field can take. JMI features six sections: Meet the Person, Provocations, Reflections on Experience, Nontraditional Research, Essays, and Dialog.