Volksgruppenmedien und Digitalisierung •

Abstract

Since 1 September 2021, the Hungarian Volksgruppe (ethnic group) in Austria has an online medium under the joint management of the four largest Hungarian associations in Vienna and Burgenland. This unique project was made possible by the new ethnic group funding of the Austrian Federal Chancellery. However, the new communication and networking opportunities offered by the new online medium to the Hungarian community in Austria also go hand in hand with several challenges that go far beyond the question of funding. For example, the editors and staff of the online medium must clarify a number of conceptual and practical issues that are of central importance, especially for minority media. The paper presents both the potentials and the challenges of minority media in the age of digitalization and demonstrates them using the example of the online medium of the Hungarian ethnic group in Austria.