A note on conglomerate mergers: The Google/Fitbit case

IF 1.3 4区 经济学 Q3 ECONOMICS
Akihiko Nakagawa , Noriaki Matsushima
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引用次数: 0

Abstract

We consider conglomerate mergers using the Google/Fitbit case as an example. First, summarizing the importance of conglomerate merger control and the current enforcement standards for such mergers by competition laws, we briefly describe a review of the Google/Fitbit merger by the Japan Fair Trade Commission. Next, we explain the background of the merger and introduce Chen et al. (2022), who theoretically discuss a cross-market merger by considering the Google/Fitbit merger. Finally, we discuss the implications of Chen et al. (2022) for controlling conglomerate mergers. Specifically, personalized pricing based on data analytics can be a foreclosure device; in particular, merger-specific efficiencies can foster market foreclosure.

关于企业集团合并的一个注记:Google/Fitbit案例
我们以谷歌/Fitbit的案例为例来考虑企业集团的合并。首先,我们总结了企业集团合并控制的重要性以及目前竞争法对此类合并的执行标准,并简要描述了日本公平交易委员会对谷歌/Fitbit合并的审查。接下来,我们解释合并的背景,并介绍Chen等人(2022),他们通过考虑Google/Fitbit合并从理论上讨论了跨市场合并。最后,我们讨论了Chen等人(2022)对控股企业集团合并的影响。具体来说,基于数据分析的个性化定价可以成为一种止赎手段;特别是,特定于合并的效率可能助长市场丧失抵押品赎回权。
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来源期刊
CiteScore
2.60
自引率
0.00%
发文量
26
审稿时长
46 days
期刊介绍: The increase in Japan share of international trade and financial transactions has had a major impact on the world economy in general and on the U.S. economy in particular. The new economic interdependence between Japan and its trading partners created a variety of problems and so raised many issues that require further study. Japan and the World Economy will publish original research in economics, finance, managerial sciences, and marketing that express these concerns.
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