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Examining the effectiveness of public service announcements in encouraging pro-health behaviors: self-referent mental simulation and empowerment as mediators

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2023-04-09 DOI:10.1080/02650487.2023.2197777
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检验公共服务公告在鼓励健康行为方面的有效性：作为中介的自我参照心理模拟和赋权
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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