Satisfaction or gratitude? Exploring the disparate effects of physicians' knowledge sharing on patients' service evaluation in online medical consultations

IF 6.5 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Hongying Tan, Xiaofei Zhang, Yefei Yang
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引用次数: 1

Abstract

The influence of physicians' knowledge sharing on patient satisfaction in online medical consultations (OMCs) has received extensive attention in recent years. However, patient gratitude in OMCs, another crucial outcome for physicians' knowledge sharing, has largely been overlooked. To address this gap, this study attempts to distinguish patient satisfaction from gratitude in OMCs and elucidate the relationship between the sharing process and outcomes. Drawing on the affect theory of social exchange, this study proposes a model that investigates the relative effects of physicians' informational and emotional support during the knowledge-sharing process on patient satisfaction and gratitude, as well as the contingent roles of physicians' professional seniority and patients' disease severity. The research model is tested by using data from a well-known online health platform in China. The results indicate that patient gratitude is associated with a more favourable service evaluation than satisfaction in OMCs. Physicians' informational support has a greater effect on patient satisfaction than emotional support, while emotional support has a greater effect on patient gratitude than informational support. Moreover, professional seniority and disease severity positively and negatively moderate the relationship between emotional support and patient gratitude, respectively. A survey-based experiment is also adopted to validate the research model with self-reported perceptual measures. This study contributes to the literature on patient gratitude, online healthcare service evaluation, knowledge sharing, and the affect theory of social exchange.

满足还是感恩?探讨在线医疗咨询中医生知识共享对患者服务评价的不同影响
近年来,在线医疗咨询中医生知识共享对患者满意度的影响受到了广泛关注。然而,OMC中的患者感恩,医生知识共享的另一个关键结果,在很大程度上被忽视了。为了解决这一差距,本研究试图区分OMC中的患者满意度和感激之情,并阐明分享过程和结果之间的关系。基于社会交流的情感理论,本研究提出了一个模型,调查医生在知识共享过程中的信息和情感支持对患者满意度和感激之情的相对影响,以及医生的专业资历和患者疾病严重程度的偶然作用。该研究模型通过使用中国一个知名在线健康平台的数据进行了测试。结果表明,在OMC中,患者的感激与比满意度更有利的服务评价有关。医生的信息支持对患者满意度的影响大于情感支持,而情感支持对患者感恩的影响大于信息支持。此外,职业资历和疾病严重程度分别正向和负向调节情感支持和患者感激之间的关系。还采用了一项基于调查的实验,用自我报告的感知测量来验证研究模型。本研究对患者感恩、在线医疗服务评估、知识共享和社会交流情感理论等方面的文献做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Information Systems Journal
Information Systems Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
14.60
自引率
7.80%
发文量
44
期刊介绍: The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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