Book Review: Paula Pérez Sobrino, Jeannette Littlemore and Samantha Ford, Unpacking Creativity: The Power of Figurative Communication in Advertising

Abstract

knowledge than the original; (2) regard the ideology left in translators’ renderings as their fingerprints that can be discovered through the lens of discourse; (3) deepen the understanding of effects of ideologies that go across zones through languages as the apparatus; (4) conduct further interdisciplinary research on how values are communicated and articulated through language transformation (translation). If we follow the line of thought in the book to do further translation studies on documents involving more under-represented languages on IATE, it is believed to shed light on more promising issues facing fields like translation and discourse studies.