The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles

Q2 Economics, Econometrics and Finance

Contemporary Management Research Pub Date : 2018-03-30 DOI:10.7903/CMR.18017

Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, Hung-Chun Lai

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引用次数: 3

Abstract

This study examines the impact of relationship investment on relationship quality in dental technology. In addition, it explores the moderating effects between relationship investment and relationship quality by using customer attachment to different dentists' styles. The study collects 202 questionnaires from dentists in Taiwan. This study uses hierarchy regression analysis to test hypotheses. The empirical results show that 1) relationship investment has a significantly positive effect on relationship quality; and 2) that customer attachment has a moderating effect on relationship investment and relationship quality. Both attachment anxiety and attachment avoidance have significantly negative effects on relationship quality. However, only attachment anxiety has a significantly moderating effect on relationship investment and relationship quality. Keywords: Relationship Investment, Relationship Quality, Dental Technology, Attachment Style To cite this document: Hui-Chen Chang, Lin-Ju Cheng, Yi-Ching Tsai, and Hung-Chun Lai, "The Relationship between Relationship Investment, Relationship Quality, and Attachment Styles", Contemporary Management Research, Vol.14, No.1, pp. 3-20, 2018. Permanent link to this document: http://dx.doi.org/10.7903/cmr.18017

查看原文本刊更多论文

关系投入、关系质量与依恋类型的关系

本研究探讨关系投资对牙科科技关系品质的影响。此外，通过对不同牙医风格的顾客依恋，探讨关系投入与关系质量之间的调节作用。本研究收集202份台湾牙医问卷。本研究采用层次回归分析对假设进行检验。实证结果表明:1)关系投资对关系质量有显著的正向影响;2)顾客依恋对关系投资和关系质量有调节作用。依恋焦虑和依恋回避对关系质量均有显著的负向影响。然而，只有依恋焦虑对关系投入和关系质量有显著的调节作用。关键词:关系投资、关系质量、牙科技、依恋类型引用本文:张慧琛、程林菊、蔡懿贞、赖鸿春，“关系投资、关系质量与依恋类型的关系”，《当代管理研究》第14卷第1期，2018年第3-20页。此文档的永久链接:http://dx.doi.org/10.7903/cmr.18017

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来源期刊

Contemporary Management Research Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

3.20

自引率

0.00%

发文量