Luxury for Hire: Motivations to Use Closet Sharing

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2021-03-22 DOI:10.1177/1839334921999502

Racheal Louis Vincent, S. Gaur

引用次数: 9

Abstract

This article investigates consumers’ motives for using closet sharing services to satisfy their desire for luxury fashion brands. A thematic analytic procedure is carried out in six phases. Qualitative data in the form of testimonials from both renters and lenders were collected from Style Lend’s blog, also known as “The Style Lend Insider.” Findings indicate that there are eight main categories of motives for sharing closets. These motives are fashion innovativeness, hedonic experience, economic, sustainability, utilitarian, social, need for uniqueness, and no burden of ownership. Our study also provides theoretical and practical insights into relevant stakeholders related to the collaborative fashion consumption of luxury brands.

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租用奢侈品:使用衣柜共享的动机

本文调查了消费者使用壁橱共享服务来满足他们对奢侈时尚品牌的渴望的动机。专题分析程序分六个阶段进行。从Style Lend的博客（也称为“the Style Lend Insider”）中收集了租房者和贷款人的证明形式的定性数据。调查结果表明，共享壁橱的动机主要有八类。这些动机是时尚创新、享乐体验、经济性、可持续性、功利性、社会性、对独特性的需求以及没有所有权负担。我们的研究还为奢侈品牌协同时尚消费的相关利益相关者提供了理论和实践见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.