Adoption of safe motherhood practices and the moderating role of facilitating conditions

IF 3.1 4区 管理学 Q2 BUSINESS
Shashibala Rai, S. Biswas
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引用次数: 2

Abstract

Purpose The purpose of the study is to investigate the factors responsible for the utilisation of safe motherhood practices under the Government of India (GOI)-run maternal health programme Janani Suraksha Yojana (JSY). Design/methodology/approach Data for the survey were collected from 435 expectant mothers registered under JSY from seven districts of western Uttar Pradesh, India. Based on the existing theories of behaviour change and the social marketing framework, a model of antecedents of adoption of safe motherhood practices was tested out empirically. Findings The results suggested that controlling for demographic variables such as age, education, number of children, intention to follow safe motherhood practices, maternal health self-efficacy, attitude towards safe motherhood, life satisfaction and facilitating conditions all contributed towards the adoption of safe motherhood practices. However, facilitating conditions moderated the relationship between intention to follow safe motherhood practices and adoption of safe motherhood practices. Research limitations/implications The study focused only on maternal health, excluding child health under JSY. Practical implications The study findings suggest that social marketers should focus on the individual (micro)- as well as programme (macro)-level factors to bring about systemic behaviour change. Social implications The adoption of safe motherhood practices will result in a reduction of the maternal mortality rate. This will improve the overall health of mother and child. Originality/value The JSY programme is targeted at promoting safe motherhood practices among poor women in the reproductive age group from India. The adoption of safe motherhood practices will result in less maternal mortality and contribute to the well-being of the family.
采用安全孕产做法和便利条件的调节作用
目的本研究的目的是调查在印度政府管理的孕产妇保健方案Janani Suraksha Yojana (JSY)下使用安全孕产做法的因素。设计/方法/方法调查数据来自印度北方邦西部7个地区在JSY下登记的435名孕妇。基于现有的行为改变理论和社会营销框架,采用安全孕产实践的前因式模型进行了实证检验。结果表明,控制人口统计学变量,如年龄、受教育程度、子女数量、遵循安全孕产做法的意愿、孕产妇健康自我效能感、对安全孕产的态度、生活满意度和便利条件等,都有助于采用安全孕产做法。然而,便利条件缓和了遵循安全孕产做法的意图与采用安全孕产做法之间的关系。研究局限/意义本研究仅关注产妇健康,不包括儿童健康。实际意义研究结果表明,社会营销人员应该关注个人(微观)和项目(宏观)层面的因素,以带来系统性的行为改变。社会影响采用安全孕产做法将降低产妇死亡率。这将改善母亲和儿童的整体健康。创意/价值JSY方案的目标是在印度育龄贫穷妇女中推广安全孕产做法。采用安全孕产做法将减少产妇死亡率,促进家庭福祉。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.60
自引率
29.20%
发文量
33
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