Effects of customization and product modularization on financial performance

IF 3.7 3区管理学 Q2 BUSINESS

Journal of Engineering and Technology Management Pub Date : 2022-07-01 DOI:10.1016/j.jengtecman.2022.101704

Magnus Persson, Björn Lantz

引用次数: 1

Abstract

The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study’s purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product modularization is a mediator between the need for customization and financial performance, suggesting that product modularization is an efficient strategy to facilitate companies’ needs for developing customized products.

查看原文本刊更多论文

定制化和产品模块化对财务绩效的影响

客户对定制产品的需求不断增加，公司可以通过提供广泛的产品分类来获得竞争优势。本研究的目的是调查使用产品模块化作为一种策略来管理产品定制需求的财务影响。本文是基于对瑞典制造公司在线调查收集的数据的分析。研究结果表明，产品模块化在企业定制化需求与财务绩效之间起中介作用，说明产品模块化是促进企业定制化需求的有效策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Engineering and Technology Management 管理科学-工程：工业

CiteScore

8.00

自引率

6.20%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.