An Empirical Investigation of the Equity of Health Promotion: The Role of Message Source and Content

Q2 Social Sciences

Studies on Ethno-Medicine Pub Date : 2021-11-29 DOI:10.31901/24566772.2021/15.3-4.641

I. G. M. Y. Bakti

引用次数: 1

Abstract

Good communication capability is crucial for the effectiveness of health promotion. This study aims to examine the relationship between message source (expertise and attractiveness) and content (informativeness and entertainment) on the equity of health promotion. The empirical data were collected through a survey in Tangerang, Indonesia. The number of samples were 178 respondents. Multiple regressions analysis was performed to test the conceptual model and the proposed hypotheses. The findings showed that the equity of health promotion was influenced by expertise, attractiveness, and entertainment, while informativeness did not affect the equity of health promotion significantly.

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健康促进公平性的实证研究：信息来源和内容的作用

良好的沟通能力对健康促进的有效性至关重要。本研究旨在探讨讯息来源(专业性、吸引力)与内容(资讯性、娱乐性)对健康促进公平性的关系。实证数据是通过对印度尼西亚Tangerang的调查收集的。样本数量为178人。采用多元回归分析对概念模型和提出的假设进行检验。结果表明，健康促进的公平性受到专业知识、吸引力和娱乐的影响，而信息性对健康促进的公平性影响不显著。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Studies on Ethno-Medicine Social Sciences-Cultural Studies

CiteScore

0.50

自引率

0.00%

发文量

期刊介绍： Studies on Ethno-Medicine is a peer reviewed, internationally circulated journal. It publishes reports of original research, theoretical articles, timely reviews, brief communications, book reviews and other publications in the interdisciplinary field of ethno-medicine. The journal serves as a forum for physical, social and life scientists as well as for health professionals. The transdisciplinary areas covered by this journal include, but are not limited to, Physical Sciences, Anthropology, Sociology, Geography, Life Sciences, Environmental Sciences, Botany, Agriculture, Home Science, Zoology, Genetics, Biology, Medical Sciences, Public Health, Demography and Epidemiology. The journal publishes basic, applied and methodologically oriented research from all such areas. The journal is committed to prompt review, and priority publication is given to manuscripts with novel or timely findings, and to manuscript of unusual interest. Further, the manuscripts are categorised under three types, namely - Regular articles, Short Communications and Reviews. The researchers are invited to submit original papers in English (papers published elsewhere or under consideration elsewhere shall not be considered).