Trust—Factors that have an impact on the interrelations between members and employees in rural cooperatives

IF 2.2 Q3 MANAGEMENT
Tessa Jensen-Auvermann , Isabel Adams , Reiner Doluschitz
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引用次数: 19

Abstract

In the course of growth, even across national borders, the relationship between the cooperative and its members can become less close and, in addition, rural cooperatives are mainly service companies. Trust is an important factor for service companies. Within this context, it would be interesting to know how to improve structures that foster trust within a cooperative. This study treats members and employees of the same German cooperative as an experimental case. A total of 566 members and 1250 employees within the organization responded to the questionnaire, based on the MemberValue model, in the summer of 2016. Regression analyses identified factors such as transparency and service quality that have an impact on trust expressed by members towards employees that represent the rural cooperative. This study also investigated how trust affects the exchange of information within members and employees of a rural cooperative.

信任——影响农村合作社成员与员工相互关系的因素
在发展过程中,即使跨越国界,合作社与其成员之间的关系也可能变得不那么密切,此外,农村合作社主要是服务公司。信任是服务公司的重要因素。在这种情况下,了解如何改善合作社内部促进信任的结构将是一件有趣的事情。本研究将同一德国合作社的成员和员工作为实验案例。2016年夏天,基于MemberValue模型,该组织共有566名成员和1250名员工回复了问卷。回归分析确定了透明度和服务质量等因素,这些因素对成员对代表农村合作社的雇员表示的信任有影响。本研究还调查了信任如何影响农村合作社成员和雇员之间的信息交流。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.40
自引率
19.00%
发文量
27
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