Social Media Education Provided by National Governing Bodies of Sport: An Examination of Practices for Youth Olympic Games and Olympic Games Athletes

IF 3.2 1区 文学 Q1 COMMUNICATION
Andrea N. Geurin
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引用次数: 3

Abstract

Social media provides athletes with many opportunities as well as challenges. Scholars have argued for proactive, educational social media training instead of traditional policy and punishment models, yet research on this topic is limited. Therefore, this study sought to understand the social media training/education national governing bodies (NGBs) provided to athletes ranging from Youth Olympic Games (YOG) to Olympic level, and to examine NGB communication employees’ perceptions regarding athletes’ social media use and their organization’s social media training. Utilizing uses and gratifications theory, a sequential mixed method was employed involving a survey of U.S. NGBs and in-depth interviews with NGB communication personnel. While most NGBs used proactive, educational social media training for Olympic athletes, few did the same for YOG athletes. NGB employees felt social media use posed significant benefits or gratifications to athletes, and education and training helped to enhance those benefits as well as minimize the challenges, or failed gratifications, athletes experience on social media.
国家体育管理机构提供的社交媒体教育:对青年奥运会和奥运会运动员实践的考察
社交媒体为运动员提供了许多机会和挑战。学者们主张采取主动的、教育性的社交媒体培训,而不是传统的政策和惩罚模式,但关于这一主题的研究有限。因此,本研究试图了解国家管理机构(NGBs)为青奥会(YOG)和奥运会级别的运动员提供的社交媒体培训/教育,并调查NGB传播员工对运动员社交媒体使用和组织社交媒体培训的看法。运用使用与满足理论,采用顺序混合方法对美国NGB进行调查,并对NGB沟通人员进行深度访谈。虽然大多数NGBs对奥运会运动员进行了积极的、有教育意义的社交媒体培训,但对青奥会运动员却很少这样做。NGB员工认为,社交媒体的使用给运动员带来了显著的好处或满足感,教育和培训有助于增强这些好处,并最大限度地减少运动员在社交媒体上遇到的挑战或失败的满足感。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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