A MATURITY MODEL FOR C2C SOCIAL COMMERCE BUSINESS MODEL

Q3 Computer Science

International Journal of Electronic Commerce Studies Pub Date : 2018-06-01 DOI:10.7903/IJECS.1545

Supattana Sukrat

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引用次数: 12

Abstract

Individuals and sole proprietors in developing countries like Thailand have been gaining financial benefits from social media technologies that have enabled a new trading channel opportunity. Commercial activities conducted through social networking sites among users themselves has grown significantly. A rapid increase in the number of new vendors has forced the existing ones to improve their business for competitive advantage. Systematic and effective implementation and improvement has taken place by using a tool that provides business capability self-assessment such as the maturity model. Although there are a number of studies describing maturity of social media usage in organizations or businesses, there are few studies focusing on the C2C business model. This study presents a maturity model of C2C s-commerce for assessing stage of growth of C2C s-commerce. The methodology included both secondary research and case study research. The model includes five distinct maturity levels (Ad hoc, Active repeatable, Proactive functional, Pre-emptive managed, and Optimized). Their characteristics have been researched through four major dimensions (i.e., Business environment, People, Process, and Technology). The proposed maturity model helps online vendors implement their business activities by reducing business risks and also supports consumers by minimizing risks involved in purchasing. To cite this document: Supattana Sukrat and Borworn Papasratorn, " A MATURITY MODEL FOR C2C SOCIAL COMMERCE BUSINESS MODEL ", International Journal of Electronic Commerce Studies, Vol.9, No.1, pp.27-54, 2018. Permanent link to this document: http://dx.doi.org/10.7903/ijecs.1545

查看原文本刊更多论文

C2C社交商务商业模式的成熟度模型

泰国等发展中国家的个人和独资经营者已经从社交媒体技术中获得了经济利益，这些技术创造了新的贸易渠道机会。用户之间通过社交网站进行的商业活动显著增加。新供应商数量的迅速增加迫使现有的供应商改进他们的业务以获得竞争优势。通过使用提供业务能力自我评估(如成熟度模型)的工具，系统且有效的实现和改进已经发生。虽然有许多研究描述了组织或企业中社交媒体使用的成熟度，但很少有研究关注C2C商业模式。本研究提出了一个C2C电子商务的成熟度模型，用以评估C2C电子商务的成长阶段。研究方法包括二次研究和案例研究。该模型包括五个不同的成熟度级别(特别级别、主动可重复级别、主动功能级别、先发制人管理级别和优化级别)。通过四个主要维度(即业务环境、人员、流程和技术)对其特征进行了研究。所建议的成熟度模型通过降低业务风险帮助在线供应商实现其业务活动，并通过最小化购买中涉及的风险来支持消费者。引用本文:苏帕塔纳·苏克拉特，“C2C社交商务商业模式的成熟度模型”，《国际电子商务研究》，第9卷，第1期，第27-54页，2018。此文档的永久链接:http://dx.doi.org/10.7903/ijecs.1545

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Electronic Commerce Studies Computer Science-Computer Science Applications

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJECS is a double-blind referred academic journal for all fields of Electronic Commerce. To serve as an international platform, the IJECS encourages manuscript submissions from authors all around the world. As a multi-discipline journal, The IJECS welcome both technology oriented and business oriented electronic commerce research articles. The purpose of the International Journal of Electronic Commerce Studies is to promote electronic commerce research and provide worldwide scholars a place to publish their innovative work in electronic commerce. To be published in the journal, the manuscript must make strong empirical, theoretical, or practical contributions and highlight the significance of the contributions to the electronic commerce field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks for electronic commerce theory, electronic commerce system development, and electronic commerce practice. The journal is not tied to any particular national context; the geographic distribution of authors publishing in the journal came from countries around the world. Articles introducing cases of innovative applications in electronic commerce around the world are also published in the journal. The journal provides scholars opportunities to realize the electronic commerce research and development around the world. Articles in the International Journal of Electronic Commerce Studies will include, but are not limited to the following areas.