“Worthiness” of Marketing Public Archives

Q2 Social Sciences
Sindiso Bhebhe, N. Khumalo, M. Masuku
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引用次数: 0

Abstract

ABSTRACT Stringent budgets have led to calls for all entities in the public sector, including national archival institutions, to justify their existence. This has seen scholars and archivists trying to market archives in order to attract more clientele. However, archives are not created for a target market, neither is their value determined by the frequency of their use. This paper therefore seeks to contest the notion of marketing archives and concludes that the marketing of archives is neither necessary nor worth pursuing as the products (the archives) do not diminish in value even if not consulted.
公共档案营销的“价值”
摘要严格的预算要求公共部门的所有实体,包括国家档案机构,证明其存在的合理性。这使得学者和档案管理员试图推销档案,以吸引更多的客户。然而,档案不是为目标市场创建的,其价值也不是由使用频率决定的。因此,本文试图对档案营销的概念提出质疑,并得出结论,档案营销既没有必要,也不值得追求,因为即使不咨询,产品(档案)也不会贬值。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
New Review of Information Networking
New Review of Information Networking Social Sciences-Education
CiteScore
2.10
自引率
0.00%
发文量
2
期刊介绍: Information networking is an enabling technology with the potential to integrate and transform information provision, communication and learning. The New Review of Information Networking, published biannually, provides an expert source on the needs and behaviour of the network user; the role of networks in teaching, learning, research and scholarly communication; the implications of networks for library and information services; the development of campus and other information strategies; the role of information publishers on the networks; policies for funding and charging for network and information services; and standards and protocols for network applications.
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