{"title":"“Worthiness” of Marketing Public Archives","authors":"Sindiso Bhebhe, N. Khumalo, M. Masuku","doi":"10.1080/13614576.2019.1608575","DOIUrl":null,"url":null,"abstract":"ABSTRACT Stringent budgets have led to calls for all entities in the public sector, including national archival institutions, to justify their existence. This has seen scholars and archivists trying to market archives in order to attract more clientele. However, archives are not created for a target market, neither is their value determined by the frequency of their use. This paper therefore seeks to contest the notion of marketing archives and concludes that the marketing of archives is neither necessary nor worth pursuing as the products (the archives) do not diminish in value even if not consulted.","PeriodicalId":35726,"journal":{"name":"New Review of Information Networking","volume":"24 1","pages":"105 - 120"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/13614576.2019.1608575","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Review of Information Networking","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13614576.2019.1608575","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Stringent budgets have led to calls for all entities in the public sector, including national archival institutions, to justify their existence. This has seen scholars and archivists trying to market archives in order to attract more clientele. However, archives are not created for a target market, neither is their value determined by the frequency of their use. This paper therefore seeks to contest the notion of marketing archives and concludes that the marketing of archives is neither necessary nor worth pursuing as the products (the archives) do not diminish in value even if not consulted.
期刊介绍:
Information networking is an enabling technology with the potential to integrate and transform information provision, communication and learning. The New Review of Information Networking, published biannually, provides an expert source on the needs and behaviour of the network user; the role of networks in teaching, learning, research and scholarly communication; the implications of networks for library and information services; the development of campus and other information strategies; the role of information publishers on the networks; policies for funding and charging for network and information services; and standards and protocols for network applications.